Product designer specialising in growth—shipping fast, learning faster, and scaling business through design.
Back in 2021, one of the first few people at Probo, I helped shape its 0→1 journey—scaling to $100M ARR in only 2.5 years, one of India’s fastest growth stories, built on cost efficiency. Beyond metrics, I am passionate about instilling strong team cultures.
52 M
USER BASE SERVED
128 B
OVERALL TRADES SUPPORTED
$100 M
ARR ACHIEVED
HIGHLIGHTS OF MY JOURNEY
Onboarding Journeys
We tested 2 onboarding flows, settling on one that gave us 72% trade-conversion rates and 12.6% higher deposits!
Revamping Referral Program
Driving low-cost user acquisition while maintaining user quality
Milestone Journey
Solving for daily & weekly retention through engagement
Leaderboard
Redesigned the market leaderboard to drive social connections