Shreya Saxena
Shreya Saxena
Embedded Files
PRODUCT DESIGN
9 YEARS EXP.
INDIA
Product designer specialising in growth—shipping fast, learning faster, and scaling business through design.
Product designer specialising in growth—shipping fast, learning faster, and scaling business through design.
Back in 2021, one of the first few people at Probo, I helped shape its 0→1 journey—scaling to $100M ARR in only 2.5 years, one of India’s fastest growth stories, built on cost efficiency. Beyond metrics, I am passionate about instilling strong team cultures.
Back in 2021, one of the first few people at Probo, I helped shape its 0→1 journey—scaling to $100M ARR in only 2.5 years, one of India’s fastest growth stories, built on cost efficiency. Beyond metrics, I am passionate about instilling strong team cultures.
52 M
52 M
USER BASE SERVED
USER BASE SERVED
128 B
128 B
OVERALL TRADES SUPPORTED
OVERALL TRADES SUPPORTED
$100 M
$100 M
ARR ACHIEVED
ARR ACHIEVED
WORK HIGHLIGHTS
Referrals - High-intent, Low-cost Acquisition Channel
Referrals - High-intent, Low-cost Acquisition Channel
How product led growth drives low-cost user acquisition while maintaining user quality
Optimising New User Retention
Optimising New User Retention
We tested 2 different approaches to onboarding flows, eventually settling on the one that gave us 72% trade-conversion rates and 12.6% higher deposits, that's a direct top line impact!
Boosting Engagement for Overall Retention
Boosting Engagement for Overall Retention
Solving for daily & weekly retention through engagement
Can Trading foster Network Effects?
Can Trading foster Network Effects?
Redesigned the market leaderboard to drive social connections
Not just mobile apps...
Not just mobile apps...
Few notable examples of my work on web based, desktop first experiences
Highlights Probo's new initiative that focused around user safety and loss protection in trading
Web tool designed for partner teams at Urban Company for improving speed and efficiency
Google Sites
Report abuse